December 5, 2025

iPhone 17 and Apple's Innovation Plateau

iPhone 17 and Apple's Innovation Plateau

iPhone 17 and Apple's Innovation Plateau

It’s a tired concept. “Every year Apple releases the same product, but slightly improved.” Implying the amount of perceivable improvement has plateaued.

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iPhone 13 

iPhone 15

iPhone 17

iPhone 13 Pro

iPhone 15 Pro

iPhone 17 Pro

Ram

4GB 

6GB 

8GB 

6GB 

8GB 

12GB 

Storage Min

128GB

128GB

256GB 

128GB 

128GB 

256GB 

CPU

A15 

A16

A19 

A15 

A17 Pro 

A19 Pro 

Passmark Benchmark 

33,692 

36,327 

46,536 

34,716 

40,675 

48,000 

Screen

6.1 Inch 

6.1 Inch 

6.3 Inch 

6.1 Inch 

6.1 Inch 

6.3 Inch 

Battery

3227mAh 

3349mAh 

3692mAh 

3095mAh 

3274mAh 

4252mAh 

Camera

12 MP 

48MP 

48MP 

12MP 

48MP 

48MP 


As demonstrated by the chart above, the new iPhone 17 includes a significant improvement to battery life and a small jump in RAM capacity, in comparison to the iPhone 13 and 15 models. However, if we compare the iPhone 16 to the iPhone 17, the improvements are only marginal. 


iP16 

iP17 


iP16 Pro 

iP17 Pro 

RAM 

8GB 

8GB 


8GB 

12GB 

Min Storage 

128GB 

256GB 


128GB 

256GB 

CPU 

A18 

A19 

  

A18 Pro 

A19 Pro 

PassMark Benchmark 

41,249 

46,536 


42,980 

48,000 

Battery 

3561mAh 

3692mAh  


3582mAh 

4252mAh 

Screen Size 

6.1 Inch 

6.3 Inch 


6.3 Inch 

6.3 Inch 


When comparing the iPhone 17 to devices only a few years older, the idea that we’ve reached an exponential plateau becomes harder to believe.  


Yes, it’s true that upgrading from an iPhone 16 to an iPhone 17 will only be a slight improvement. But if your current iPhone is several years old, the new iPhone 17 will be a significant improvement to both performance and battery life.  


Much of the buzz surrounding Apple’s launch of the iPhone 17 has surrounded the Air model. Discerning consumers have pointed out the sacrifices Apple has made to reduce the thickness of this device. The Air model lacks Apple’s latest heat pipe cooling system, which leverages the higher thermal conductivity of aluminum over titanium to dissipate excess heat. Because of this, early benchmarks have shown that the Air model falls short of even the base iPhone 17 in performance. With the Air model costing $200 more than the base model, many have decided to stick with the base model or spring for the Pro.   


With Apple’s addition of the Air model to their lineup, they have dropped the popular Plus model. Many are disappointed, as you now need to spend an additional $400 to get a larger screen. 


Gone are the days of lining up at the Apple store for the newest iPhone, but that does not mean the improvements have stopped. While it may not make sense to upgrade from an iPhone 16, if you’re currently using an iPhone 15 or older you are likely to notice a significant performance increase with the base model iPhone 17. Looking for advice on upgrading your company’s fleet? Contact LINQ for more information.  

Keep the carrier. Lose the headache.

Keep the carrier. Lose the headache.

Keep the carrier. Lose the headache.

Keep the carrier. Lose the headache.